What is keyword research?

If you're looking to get your website noticed by potential customers, one of the important steps is to understand how to do keyword research. Knowing what keywords and phrases people use to search for products and services like yours allows you to target these search terms, ensuring more people find your website and engage with it. This article will explain what keyword research is, why it's important and how you can get started.

What is Keyword Research?

Keyword research is the process of finding words and phrases that people use in search engines when looking for products or services similar to those offered by your business. The aim of keyword research is not only to find the most popular words but also those that are relevant, thus increasing the chance that searchers who come across your content will convert into customers.

Why Is Keyword Research Important?

Keyword research is important because it helps your business become visible in search engine result pages (SERPs). By focusing on terms relevant to your business, you can have a higher chance of appearing when someone performs a query which can bring in additional traffic. Additionally, targeting specific keywords with high search volumes can help you rank higher in SERP rankings, giving you more visibility overall. It also provides insight into what people are interested in, allowing you to create content that users find interesting and engage with.

How Do I Do Keyword Research?

The first step in keyword research involves understanding your audience; identifying who they are, what topics interest them and how they phrase their searches. With this information at hand, create a list of candidate keywords – words or phrases related to your business – then use different tools like Google Ads Keyword Planner or Moz's Keyword Explorer Tool for data about them such as monthly searches numbers or competition level of each keyphrase. Once this data has been collected, prioritize the list from most used to least popular and make sure not just to target the most popular but also look for opportunities where there are fewer competitors but enough search volume among users still looking for solutions like yours. Lastly, take those prioritized terms and integrate them into content such as blog posts or page titles so they appear more prominently when someone performs a related query – this process may need repeated experimentation before getting right so stay patient yet persistent!